Bridging Dollars and Tonnes: Corporate BI for an Industrial Fishing Group
MicroStrategy + DWH & Datamarts (SQL Server 2016) · From Vessel Profitability to Season Quality
COPEINCA, part of CFG Investment and one of Peru’s large industrial fishing and fishmeal & fish-oil producers, wanted to move from reporting to genuine corporate decision support — to develop, as a company, the ability to turn data into information and information into knowledge, and so optimize both decision-making and operational performance. It had already made progress in reporting and analysis on a single tool, but needed one corporate platform that could answer real business problems and recommend decisions. The hardest part was bringing together two worlds that rarely meet: the financial-accounting world measured in dollars per unit of time (per month, per season, per year) and the productive world measured in tonnes — consumption, recovery and yield ratios.
Business Analytics + Data Engineering
The Approach
What It Covers
The platform spans the business end to end, tying financial results to physical production:
-
Profitability & Results— vessel and plant profitability, fuel consumption, EBITDA, P&L, and what-if analysis with and without risk.
-
Management Information (SIG)— cost KPIs, administration, personnel and resource management.
-
Control— expenses and budgets.
-
Costs — extraction and production.
-
Maintenance — fleet and production.
-
Projects— fleet, production and general management.
-
Season— quality, logistics, and commercial allocation.
-
Other ratios— further operational and technology metrics.
At a Glance
-
Corporate BI on MicroStrategy, delivered as versioned Dossiers in an agile cycle
-
Data warehouse and datamarts on SQL Server 2016, fed by ETL from ERP, custom apps and flat files
-
One platform bridging the financial world (dollars per unit of time) and the productive world (tonnes)
-
Coverage from vessel and plant profitability to costs, fleet maintenance and season quality
-
Climbs from reporting to OLAP, DSS/EIS, data-mining and what-if decision support
Why It Matters
Industrial fishing runs on two languages — money and biomass — and very few BI programs unify them. COPEINCA shows AYNITECH building a corporate decision-support platform that ties financial results directly to physical production (tonnes, yield, fuel) across fleet, plants and seasons, on one governed warehouse. It turns scattered reporting into a single tool that answers business problems and supports decisions in a genuinely complex operational business.